Brandeis and Sunday Opening: A Case Study
Loading...
Authors
Buntz, James R.
Issue Date
1968 , 1968
Type
Thesis
Language
en_US
Keywords
Nebraska--History , Omaha, Nebraska—History , Business--Case Study
Alternative Title
Abstract
In the spring of 1968, the top executives of J. L. Brandeis and Sons were considering increasing the hours of their retail stores to include Sunday opening. The competitive pressure applied by the opening of several discount chains in the area had prompted this decision. However, there was a great deal of organized local opposition to Sunday retailing, and similar local retailers had decided to keep their doors closed on Sunday. These and other factors raised serious questions as to whether or not Brandeis should open its retail outlets on Sunday.
Description
Citation
Publisher
Creighton University
License
A non-exclusive distribution right is granted to Creighton University and to ProQuest following the publishing model selected above.