Like, Share or Continue Shopping: Branding Identity and Consumerizing Online Literacy
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Authors
Cartaya, Erin
Issue Date
2011-04-14
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Thesis
Language
en_US
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Abstract
The Internet today presents information consumable as a tangible good that is often used in exchange for something else. Technology eases our access to literacy while redefining it, making literacy a product aimed at consumers on a broader basis. No longer is literacy being defined by the limitations of academia. What was once considered a measurement of education and knowledge is now how easily we can access information needed, whether it be for academic purposes or social. Looking at literacy from a sociocultural perspective allows us to see how information is consumed, and how the influence of consumerism affects our idea of literacy. Because technology is everywhere and because it presents us with literacy events multiple times a day, the consumer-centered Internet and online branding have a similar impact on literature and literacy as it does in our lives.
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Creighton University
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Copyright is retained by the Author.
A non-exclusive distribution right is granted to Creighton University and to ProQuest following the publishing model selected above.
Copyright is retained by the Author. A non-exclusive distribution right is granted to Creighton University and to ProQuest following the publishing model selected above.
Copyright is retained by the Author. A non-exclusive distribution right is granted to Creighton University and to ProQuest following the publishing model selected above.
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Cartaya MA Thesis.pdf