The Mystery of Values to Value: An Examination of Share Price Performance to an Announcement of a Contribution to Planned Parenthood
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Authors
Olson, Keith A.
Issue Date
2019-03-01
Volume
Issue
Type
Dissertation
Language
en_US
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Abstract
Corporate core values are important in the design of philanthropic policies. Research directed at examining the impact of this relationship on firm value continues with debate. This paper examines the importance of establishing strong corporate values before designing philanthropic policy and how firm value is influenced by announcements of corporate involvement in sensitive economic, social, and/or political philanthropic causes. Specifically, this study explores if there is an abnormal share price performance caused by an announcement of a contribution to Planned Parenthood. The methodology employed to test the null and alternative hypotheses is an event study using a market model technique. The study is expected to find a significant and negative impact on firm value surrounding an announcement of a contribution to Planned Parenthood.
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Publisher
Creighton University
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Copyright is retained by the Author. A non-exclusive distribution right is granted to Creighton University and to ProQuest following the publishing model selected above.