Market Orientation, Creativity, and New Product Performance in High-Technology Firms

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Authors
Im, Subin
Workman, John P. J.
Issue Date
2004
Type
Journal Article
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Abstract
Description
Citation
Im, Subin and Workman, John P. Jr. Market Orientation, Creativity, and New Product Performance in High-Technology Firms. Journal of Marketing. 2004, 04. 68(2):114-132.
Publisher
American Marketing Association
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URI
http://hdl.handle.net/10504/71958
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ISSN
0022-2429
0022-2429
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