Market Orientation, Creativity, and New Product Performance in High-Technology Firms

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Authors

Im, Subin
Workman, John P. J.

Issue Date

2004

Volume

68

Issue

2

Type

Journal Article

Language

Keywords

Research Projects

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Abstract

Description

Citation

Im, Subin and Workman, John P. Jr. Market Orientation, Creativity, and New Product Performance in High-Technology Firms. Journal of Marketing. 2004, 04. 68(2):114-132.

Publisher

American Marketing Association

License

Journal

Volume

Issue

URI

http://hdl.handle.net/10504/71958

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DOI

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Additional link

http://cuhsl.creighton.edu/login?url=http://kc7za5wx4c.search.serialssolutions.com/?sid=Refworks&charset=utf-8&__char_set=utf8&genre=article&aulast=Im&auinit=S.&title=Journal%20of%20Marketing&stitle=J.Market.&date=2004&volume=68&pages=114-132&issue=2&issn=1547-7185&atitle=Market%20Orientation%2C%20Creativity%2C%20and%20New%20Product%20Performance%20in%20High-Technology%20Firms&spage=114&au=Im%2CSubin&au=Workman%2CJohn%20P.%20J.&

ISSN

0022-2429
0022-2429

EISSN

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Faculty Bibliography Database