Customer-directed selling behaviors and performance: a comparison of existing perspectives

Plouffe, Christopher R.; Hulland, John; Wachner, Trent

Customer-directed selling behaviors and performance: a comparison of existing perspectives

Authors

Plouffe, Christopher R.

Hulland, John

Wachner, Trent

Issue Date

2009

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Journal Article

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Plouffe, Christopher R.; Hulland, John; Wachner, Trent. Customer-directed selling behaviors and performance: a comparison of existing perspectives. Journal of the Academy of Marketing Science. 2009, DEC. 37(4):422-439.

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http://hdl.handle.net/10504/57394

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0092-0703
0161-1453

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Customer-directed selling behaviors and performance: a comparison of existing perspectives

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