Managing country-of-origin choices: competitive advantages and opportunities
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Authors
Brodowsky, Glen H.
Tan, Justin
Meilich, Ofer
Issue Date
2004
Type
Journal Article
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Abstract
Description
Citation
Brodowsky, Glen H.; Tan, Justin; Meilich, Ofer. Managing country-of-origin choices: competitive advantages and opportunities. International Business Review. 2004, December. 13(6):729-748.