The Ends or the Means: A Case Study of Dignity and Inclusive Business
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Cuervo Prados, Andrea
The qualitative, instrumental single case study describes how leaders and other stakeholders of Recrea Colombia Empresarial (RCE) promoted the dignity of low-income populations through their business practices. The data analyzed were direct observations, semi-structured interviews, and artifacts. The results of this research evidenced that RCE promoted the dignity of recreational workers (RW) developing a business to break the cycle of inequality, encouraging a “dream big” mindset, and fostering autonomy and flexibility. The case study provided a starting point in the theory continuum of inclusive businesses (IB) and dignity and offered insights for the literature of transformational leadership related to dignity and IB. The study presented five practical recommendations designed to strengthen the promotion of the dignity of low-income RW at RCE. These recommendations responded to Immanuel Kant’s ethical perspective to always treat individuals as ends in themselves and never as a means to ends. Keywords: dignity, inclusive business, inequality, transformational leadership, low-income populations, recreational workers, social clubs, case study, Colombia.
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