Aesop and the CEO: Powerful Business Insights from Aesop's Ancient Fables

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Authors
Noonan, David C
Issue Date
2005
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Book, Whole
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This paperbound copy seems exactly to replicate the hardbound copy I have already catalogued. One distinguishing feature that I can notice lies in the 000 listing for every item in the beginning T of C. Another is the information listed on the back cover, including the publicity the book will receive and its projected publication date. In fact, the book seems to exist only in hardcover form. Let me quote what I wrote for the normal catalogue entry. This book is a pleasant surprise. It uses Aesop's fables well, in contrast to a number of books that apply Aesop's fables in a forced fashion. Noonan offers nine sections covering such subjects as Rewards and Incentives, Management and Leadership, Winning Business Strategies, and Human Resources. Each section has from three to seven stories from Aesop. For each story there is a title, a narrative, Aesop's Moral, Noonan's discussion (titled Perspective), a Business Moral, and a source for further reading. The key to getting into the book, I believe, is to watch the Business Morals. They give Noonan's particular take on the fable, developed in the Perspective section. It looks as though his overall source for fables is the Watermill Press edition of 1985. Well done!
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Nelson Book
Thomas Nelson
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