A configurational perspective on key account management
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Authors
Homburg, C.
Workman, J. P.
Jensen, O.
Issue Date
2002
Type
Journal Article
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Abstract
Description
Citation
Homburg, C.; Workman, JP; Jensen, O. A configurational perspective on key account management. Journal of Marketing. 2002, APR. 66(2):38-60.
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PubMed ID
DOI
ISSN
0022-2429
0022-2429
0022-2429