The fable of the pig and the Boxcar." 3¼" x 4½" fold-out brochure
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1960
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Abstract
Now this is wild! The simple title-page opens out like an accordion to seven pages. The central five tell the story of a "monstrous pig shipper" who returned railroad cars stinking with "rubbish." There is a predictable moral about using consideration, and then one reads "Aesop said: 'When you unload … unload clean.'" (Somehow I do not find this statement in all my morals from Aesop… .) A last page is titled "On the Serious Side." It speaks of the National Clean Car Program and thanks shippers for the recent drop in unclean returns. I never thought Aesop would end up here!