NCAA v. Alston: The Supreme Court Paves the Way for Name, Image, and Likeness Opportunities among Collegiate Student-Athletes as the NCAA is Forced to Create an Interim Name, Image, and Likeness Policy to Comply with Antitrust Legislation

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Poyfair, Michael

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2022

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55

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2

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Journal Article

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INTRODUCTION|This Note will first explain the facts and holding of NCAA v. Alston. Second, this Note will examine the Sherman Act and how it relates to collegiate athletics. Third, this Note will examine the NCAA’s history and reasoning behind student-athlete financial restriction. Fourth, this Note will explain how United States Supreme Court precedent caused the NCAA to alter its NIL policy. Fifth, this Note will demonstrate how the NCAA’s interim NIL policy creates ambiguity and unequal enforcement of permissible NIL opportunities. Sixth, this Note will discuss the individual state responses to the NCAA NIL interim policy. Seventh, this Note will discuss the potential legal risks and implications to Nebraska and other state athletics programs as a result of the Alston decision and subsequent NCAA regulation.

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Creighton University School of Law

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