Global Leadership Communication: A Strategic Proposal
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Authors
Lawrence, Tom
Issue Date
2015-05
Volume
1
Issue
1
Type
Journal Article
Language
Keywords
Alternative Title
Abstract
Organizations face a myriad of challenges as the world interconnects through the process of globalization. In order to sustain viability and produce competitive advantage, organizations must develop a global communication strategy. Communication skills need to be developed at all levels of the organization, from a coherent mission statement to individual employee development. Organizations need global leaders, capable of moving in and through divergent cultural environments. Identifying and equipping these future leaders is an antecedent to success in the global marketplace. This paper offers an instructive model to guide organizations as they face increasingly complex, cross-cultural environments.
Description
Citation
Publisher
Creighton University
License
Copyright (c) 2015 Creighton Journal of Interdisciplinary Leadership
Journal
Volume
Issue
PubMed ID
DOI
Identifier
10.17062/cjil.v1i1.8
Additional link
ISSN
2379-9307