Ad copy for Merrill Lynch's advertising campaign
Alternative Title
Abstract
This glossy little booklet twenty-six pages long uses detail and full illustrations from the advertising campaign. The full illustrations tend to have an explanatory moral under them, e.g., "Lacking a long-term plan, the grasshopper sang a different tune when winter came." Their interpretation of TMCM may not be that of most of the tradition, for they write "The city mouse ventured out in the wider world and found a veritable feast of opportunity."