Fables from the Golden Age for Modern Dry Cleaners
Loading...
Authors
PPG Chemicals
Issue Date
1964? , 1964
Volume
Issue
Type
Pamphlet
Book, Whole
Book, Whole
Language
Keywords
Alternative Title
Abstract
This twelve-page pamphlet has nothing to do with fables. In it, Pittsburgh Plate Glass Company's Chemical Division advertises its product Perchlor to dry cleaners. Each of its pages presents a black-and-white photograph of a classical piece of sculpture, a quip by the subject of the sculpture, and a rhyming quatrain making the point, usually about Perchlor. Sometimes the point is about good salesmanship or other aspects of dry cleaning. Thus the quip for a picture of a caryatid is If it falls off this time, Aphrodite can take her old Charm School and ... The quatrain is So much of her charm/Most every girl knows/Comes from dry-cleaning/Of her finest clothes. Hercules holds out his lion-skin and says Look, Bud. The sign says 'one hour.' Now, either you have this suit ready or ... The quatrain here reads Fast cleaning action,/Economy,too/Are yours when Perchlor/Is used by your crew. Now, this is a piece of ephemera! I will list it also under advertisements and shelve it with the books.
Description
Citation
Publisher
Pittsburgh Plate Glass Company Chemical Division,
License
Journal
Volume
Issue
PubMed ID
DOI
Identifier
6617 (Access ID)