Fables from the Golden Age for Modern Dry Cleaners
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Authors
PPG Chemicals
Issue Date
1964?
Type
Pamphlet
Language
Keywords
Alternative Title
Abstract
This twelve-page pamphlet has nothing to do with fables. In it, Pittsburgh Plate Glass Company's Chemical Division advertises its product Perchlor to dry cleaners. Each of its pages presents a black-and-white photograph of a classical piece of sculpture, a quip by the subject of the sculpture, and a rhyming quatrain making the point, usually about Perchlor. Sometimes the point is about good salesmanship or other aspects of dry cleaning. Thus the quip for a picture of a caryatid is If it falls off this time, Aphrodite can take her old Charm School and ... The quatrain is So much of her charm/Most every girl knows/Comes from dry-cleaning/Of her finest clothes. Hercules holds out his lion-skin and says Look, Bud. The sign says 'one hour.' Now, either you have this suit ready or ... The quatrain here reads Fast cleaning action,/Economy,too/Are yours when Perchlor/Is used by your crew. Now, this is a piece of ephemera! I will list it also under advertisements and shelve it with the books.
Description
Citation
Publisher
Pittsburgh Plate Glass Company Chemical Division,