The Salience of Low Price in the Marketing of Remanufactured Consumer Durable Goods
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Authors
Hutchens, Stephen P.
Hawes, Jon M.
Issue Date
2015
Type
Book, Section
Language
Keywords
Alternative Title
Abstract
Description
Citation
Hutchens, Stephen P.; Hawes, Jon M. (2015), “The Salience of Low Price in the Marketing of Remanufactured Consumer Durable Goods” in Kothari, Vinay, Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, pages 79-81. http://dx.doi.org/10.1007/978-3-319-16946-0_19
Publisher
Springer International Publishing