The Consequences of Consumers’ Use of Pre-Existing Social Relationships to Make Purchases

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Authors

Johnson, Bryan R.
Ross, William T.

Issue Date

2014-07

Type

Journal Article

Language

eng_US

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Citation

Johnson, Bryan R. and Ross, William T. The Consequences of Consumers’ Use of Pre-Existing Social Relationships to Make Purchases. Journal of Relationship Marketing. 2014, JUL. 13(3):207-242.

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URI

http://hdl.handle.net/10504/63602

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ISSN

1533-2667
1533-2667

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