Strategic Consensus and Performance: The Role of Strategy Type and Market-Related Dynamism

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Authors
Homburg, Christian
Krohmer, Harley
Workman, John P. Jr.
Issue Date
1999
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Homburg, Christian; Krohmer, Harley; Workman, John P. Jr. (2015), “Strategic Consensus and Performance: The Role of Strategy Type and Market-Related Dynamism” in Manrai, Ajay K.; Meadow, H. Lee, Global Perspectives in Marketing for the 21st Century (Proceedings of the 1999 World Marketing Congress). Springer International Publishing, pages 221-221. http://dx.doi.org/10.1007/978-3-319-17356-6_68
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Springer International Publishing
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