Critical consumer education: Empowering the low literate consumer

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Authors
Adkins, N. R.
Ozanne, J. L.
Issue Date
2005
Type
Journal Article
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Citation
Adkins, N. R. and Ozanne, J. L. Critical consumer education: Empowering the low literate consumer. Journal of Macromarketing. 2005, . 25(2):153-162.
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ISSN
0276-1467
0276-1467
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