Intraorganizational determinants of key account management effectiveness

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Authors
Workman, J. P.
Homburg, C.
Jensen, O.
Issue Date
2003
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Journal Article
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Workman, JP; Homburg, C.; Jensen, O. Intraorganizational determinants of key account management effectiveness. Journal of the Academy of Marketing Science. 2003, WIN. 31(1):3-21.
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http://hdl.handle.net/10504/67159
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0092-0703
0161-1453
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