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Recent Submissions

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    Army Civilian Service – A Case Study of Public Service Motivation at a Midwestern Army Post
    (Creighton University, 2022) Schmidt, Mark
    This study explored the public service motivations of civilian employees working at an Army post in the Midwestern United States. Using a qualitative embedded case study design, it sought to understand the encouragements of Army civilians to start and persist in their career fields. In the study, I examined the Baby Boom Generation retirement phenomenon, considering how aging U.S. workers, generational changes in the labor market, and institutional knowledge gaps might influence the federal workforce and national security. I also reviewed Public Service Motivation, prosocial motivation, Social Determination Theory, and intrinsic task motivation to construct a conceptual motivation model for analysis. Weaved throughout the discussion were extracts from federal regulations, policies, and operating procedures pertinent to the study. In addition to the document reviews, the study utilized semi-structured interviews and observations to explore employees’ motivations to serve. The study found the encouragements to start and persist as Army civilians were different and contextual. In addition, the study identified combinations of mixed motives with some differences between employees and supervisors. In the end, I make two recommendations with multiple lines of effort that Army leaders and human resource professionals might use to attract and retain civilian workers now and in the future.
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    Social Networking and Women's Career Advancement: A Phenomenological Study
    (Creighton University, 2022) Kalina, Megan, M.
    Abstract Women are underrepresented in senior leadership roles. One reason for this is the lack of social capital women accumulate in comparison to men. Social capital comes from the network of relationships that creates values. Women have typically struggled to build strong professional networks. This dissertation in practice, explored how women’s lived experiences using social networking sites influenced their career progression to leadership roles. A qualitative approach with a phenomenological design was used to facilitate the understanding of the extent to which women utilize social networking sites for professional purposes to support career advancement. Individual interviews were conducted with eight participants. All participants were millennial women with a baccalaureate degree, currently working, have had at least one job change since university graduation, and are active on social network sites. The data were analyzed and coded. Eight themes emerged: building a professional network, nurturing a professional network, learning and professional growth, obtaining new job opportunities, hiring someone, mentoring through social networking, and advancing a career. There were also three emergent subthemes: connecting, following, and influence. The themes suggest the positive impact social networking has on building social capital and career advancement. The study results led to a recommendation to create a LinkedIn guide and tutorial video for graduating university women. This will benefit women in maximizing the career benefits of LinkedIn. It is suggested these tools be developed through a partnership between faculty and a nonprofit organization that supports the advancement of women. Keywords: women leadership, social networking, LinkedIn, career advancement  
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    Hybrid Brands: Creating Emotional Connections With Consumers
    (Creighton University, 2022) Martin, Jayme, Vincent
    Consumers expect brands to take stands on social issues facing the world today and will reward those brands with higher loyalty and advocacy when values align between consumer and brand. For decades, companies have invested heavily in CSR initiatives with the hope of connecting emotionally with their consumers. Past studies have shown that when consumers are aware of a brand's CSR approach, their loyalty and advocacy increase. Awareness is a critical element and a substantial challenge for brands to obtain. Traditional companies continue to pour investments into CSR initiatives with little confidence in a return on investment. However, an emerging hybrid business model has recently disrupted the traditional brand's approach to CSR investment. The hybrid organizational model focuses on producing economic and social value through one unified strategy. Patagonia, Tesla, Allbirds, and Just Water are examples of brands being rewarded for products that meet expectations and the good the company is doing in the world. To understand the impact these new hybrid brands are creating, this research explores the comparison of consumer awareness of a brand's social value approach between hybrid and traditional brands. Additionally, analysis was developed to measure consumer behavior attributes of loyalty and advocacy of both types of brands. This research was conducted using online reviews and text analysis tools to classify and measure these reviews. The results indicate that hybrid brands create significantly more awareness of a brand's social value approach resulting in higher levels of consumer loyalty and advocacy. The importance of this study for academia is that it provides a better understanding of the impractical nature of awareness that has been employed in past studies. In addition, this study furthers insight into the future potential of hybrid brand value creation. The importance of this study for businesses is that it provides practical avenues for how to drive returns on investment of a social value platform.
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    A Clinical Leader’s Influence in Physical Therapy Education: A Case Study
    (Creighton University, 2022) Peterson, Julie, A
    Physical therapist education is at a crossroads due to unconstrained academic growth, surmounting student debt, unbalanced supply and demand of the workforce, declining reimbursement, and health inequities. The profession has questioned whether PT education is developing practitioners ready to meet the complex healthcare needs of society. PT students spend more than 20% of their education engaged in workplace learning, yet little has changed in clinical education over the last fifty years. Clinical leaders are uniquely positioned to influence PT education by establishing a culture fostering professional growth. The purpose of this descriptive, exploratory case study is to describe how clinical leaders influence PT education through excellence and innovation in the clinical setting. The aims of this study include describing the leadership and collaborative characteristics of clinical leaders which influence teams. The qualitative methodology included interviews and focus groups with clinical leaders, Directors of Clinical Education, and clinical instructors from three organizations and triangulated with organizational documents. Codes to describe clinical leaders and the collaborative nature of teams were developed. The codes informed emerging themes for leader behaviors that influenced a learning culture. These themes included setting the vision, leading by example, and investing in people. Three evidence-based solutions are proposed to address clinical leader development. These include developing a specialty track in leadership in the entry-level PT curriculum, an interdisciplinary leadership series, and a residency program for board-certification for clinical educators. Keywords: optimal learning environment, clinical leader, learning culture, PT education
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    Using Financial and Accounting Analytics for a Multi-faceted Assessment of Board Age Diversity and Its Impact on Firm Performance
    (Creighton University, 2022) Medali, Dallys, Tom
    The board diversity literature has been growing steadily. Regulators and lawmakers are already implementing some measures to cater to the yearnings of their constituents and mandate representation on the boards of publicly traded companies. Still, some constructs such as board age diversity and their interactions remain poorly known and understudied. As firms work on succession planning and add new board seats to comply to States and NASDAQ/SEC regulatory mandates, they need some guidance on the ideal age mix and experience level to target. Under the Sarbanes Oxley Act (SOX), boards also have oversight over the internal controls apparatus of the firms including IT controls and technology related risks. Those critical skillsets are unfortunately not uniformly distributed across age groups. Using upper echelons theory, agency theory, and the resource-based view, this study makes the case that board age diversity can impact board effectiveness, and influence firm performance. Using rigorous analyses on 10 years of listed firms’ archival data, the results include interaction analyses and are robust to alternative statistical methods and alternative measures of both age diversity and firm performance. Moreover, a thorough industry analysis provides the nuances for 10 key industries of the U.S. economy.